Touraj Tabatabai
I love tech sales! I love the tech, the people, the constant innovation, and of course, the commissions. I earned millions through my sales career, which allowed me to retire from a corporate sales job. I have also helped hundreds of salespeople create lucrative careers of their own.
But there's a huge problem with the sales industry these days. Sellers are undertrained and highly reliant on tools vs skills. Most sales managers manage pipeline and reports, instead of actually enabling their reps and helping them find and close deals. The training reps do get is outdated, or about product and company highlights... you know, the stuff that doesn't actually help find or close deals.
That's where I come in. Sales careers create exceptional wealth when you hone your skills, habits, and mindset. My success, and the success of my students, is simple to replicate. I've created all the resources and frameworks over 17 years that I teach, and we implement into your role together.
Early in my career, I found my sense of purpose in helping others achieve success. For me, this meant mentoring others. So many of them have gone on to experience a rewarding life as sales professionals. See testimonials below!
Book a call with me to see if you could benefit from my support as well.
The sellers I mentor work for the top tech
Learn prospecting frameworks that actually land meetings so you can consistently create pipeline which means you'll always have fresh deals to work.
Implement the best discovery frameworks for your role so you get to actual pain and define outcomes, which leads to elite close ratios.
Receive 1 on 1 coaching, so you can get the help you want for your deals, territory, career goals, etc., which means you'll never be unsure of what (and how) to do next.
Go From Winging It & Uncertain to Prepared, Confident, & Successful
$5M+ Closed and Counting
"I went from the last place on my team to #1. We closed a $5m deal together, and my manager sent a business case we put together to the entire enterprise sales team to follow as a template! "
- Nick | Novie, Mi.
Insanely Beneficial to My Career
"3 months later I have over $7M in pipeline. I feel so much more confident in my sales skills."
- Catherine | Vallejo, Ca.
$3M Quota Achieved in 6 months!
"It has paid of tenfold for me and helped me get to quota within 6 months of the year. "
- Tonja | Denver, Co.
SDR to AE In Record Time
"I was putting in good effort but I didn't know where to focus to consistently hit my number and move up in my career. I've now been promoted, and I see a clear path forward."
- Alaina | New York, NY.
Promoted in 3 Months!
"Making 100 dials a day sending out 100 emails but getting zero results started to really bother me."
- Tyler | Cleveland, Oh.
I Finally Hit Quota
"My confidence and my approach to sales has been a complete 180."
- Mark | Austin, Tx.
Founding AE
"In 6 months before Touraj I only sold 1 deal. In 4 months with Touraj I sold over 20!"
- Hunter | St. Paul, Mn.
"All Of Our Reps Are Selling More Than Before."
"I was on the fence, but I was convinced, my partners were convinced, and more importantly my sales reps were all convinced, it was a great investment."
- Alix| San Diego, Ca.
"He did it for me, he can do it for you."
"His coaching goes beyond just sales techniques. His genuine desire to help others is effortless."
- Dennis | Los Angeles, Ca.
"I recently transitioned into a new enterprise SaaS sales role within an unfamiliar industry. I felt overwhelmed identifying and articulating business value while simultaneously learning the nuances of a new market. It felt like I was trying to learn a new language.
Touraj's extensive experience in SaaS sales was immediately apparent. Beyond that, he took the time to truly understand my goals, both professionally and personally. He asked insightful questions and genuinely connected with the challenges I described. It felt less like a consultation and more like a conversation with a mentor and friend who had already achieved the success I aspired to.
Touraj has been very valuable in helping me pinpoint and articulate the business value and drivers for my customers and prospects. He's provided me with a framework to uncover their needs and position solutions in a way that resonates.
He repeatedly emphasizes the importance of understanding your why in sales. All your prospecting, planning, meetings etc. that you do all ties back to the whys in your life. I found this incredibly valuable to shifting my mindset to overcome some of my challenges.
Touraj equipped me with a repeatable process that I can apply to any sales situation. This framework has helped eliminate some of the guesswork regardless of the product or service I'm selling.
I absolutely would recommend Touraj to any sales professional. Touraj's deep understanding of the SaaS landscape, coupled with his ability to guide you through complex sales processes and negotiations, is invaluable.
Before working with Touraj, I felt limited by my lack of experience in this new industry. Now, I am optimistic about the future where I can pursue new opportunities and achieve greater success."
- Kristen | Los Angeles, Ca.
"Easily Undervalued"
"Everything he has to teach, is in depth, and it really gives you an insight to what you need to know, to be a successful salesman."
- Calvin | Orange County, Ca.
"Highly recommend this"
"Whether you're new into sales, or even if you're a seasoned vet I would recommend connecting with Touraj."
- Stephen | Salt Lake City, UT
"Join This Brotha!"
"I've already been able to take some of the strategies and implement them into my own business, and it got me some sales already, so I want to just say I appreciate him."
- Alassane, Salt Lake City | UT
"I 100% Recommend It"
"It's been really helpful to start developing the right mindset, skills and habits, and he has an amazing experience to share."
- Martin | Los Angeles, Ca.
Touraj developed me not only into being the #1 sales rep in the market, but developed me into becoming the Sales Manager for San Diego and the newly formed Southern California market. I can’t say enough about his motivational and leadership skills, which propelled my success. I have seen him develop and promote numerous people. His intelligence of salesmanship, technology and leadership make him a huge asset. He is the one person that I have always admired: he taught me how to sharpen my sales ability and vastly improve my leadership skills. I would highly recommend Touraj to anyone looking for major accomplishments.
• Mike | San Diego, Ca.
Touraj is the BEST natural born sales leader I've ever hired, and I was very fortunate to have him on my team. People correctly choose to follow his leadership because they trust he will show them a high level of success.
Any person, team, or company that has the opportunity to work with Touraj is very fortunate.
• Robbie | Houston, Tx.
My boss gave me so much praise in our QBR about the results I’ve made since working with Touraj that now the executives want to roll out his frameworks to the entire sales org.
• Stephen | Salt Lake City, UT
I immediately had a mentor in Touraj. His training and leadership is absolutely second to none. He has the uncanny ability to motivate everyone around him. I credit my success to his training and motivation. It is because of all this that he continues to accomplish great things and I would highly recommend him!
• Nicole | Orange County, Ca
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