My AEs consistently exceed quota.
One on one coaching with a personalized playbook for your role, plus AI agents that fill your pipeline, sharpen your discovery and help you close.
Book a callFree discovery call · For B2B tech AEs
Prefer to start on your own? See the AI Command Center for Tech Sales →
Pipeline that fills
Prospecting plays plus AI agents that keep the right meetings on your calendar.
Discovery that creates urgency
Get to the real pain, so deals stop stalling on “no rush.”
Deals that close
Multithread, control the process and bring a forecast you can stand behind.
The AEs I coach sell at companies like these.
From the biggest names in tech to fast-growing startups you’ve never heard of.
Plus AEs atRamp Grafana Toshiba Sprinklr Zimperium Redgate Handshake Thryv Glassbox R Systems Clutch Vertice briq
Company names and logos belong to their owners. They show where AEs I’ve coached work, and do not imply any endorsement by or affiliation with those companies.
Your role. Your territory. Your playbook.
No cookie-cutter playbooks. We build a personalized playbook around your role, your buyers and your quota, then put it to work on your real deals, together.
A new enterprise AE and a seasoned strategic AE don’t need the same plan, so you won’t get the same plan.
Book a callCookie-cutter training
- The same slides for every rep
- Generic scripts and templates
- Built around a product, not your deals
- Hope it applies to your territory
Your playbook
- Built for your role and segment
- Your accounts, buyers and pipeline
- Worked on your live deals, 1:1
- Tied to your quota and career goals
Coaching, plus AI agents that work your deals.
The playbook I built over 17 years in the field now runs as AI agents alongside your coaching, so every prospecting block, discovery call and deal review starts prepared.
In coaching, we put the agents to work on your actual deals.
Explore the AI Command Center for Tech Sales →Where your number actually moves.
Built around your role, your territory and your deals. One on one.
Pipeline that fills
Prospecting frameworks that actually land meetings with the right buyers, so you always have fresh deals to work.
Discovery that creates urgency
Get to the real pain and define the outcome, so deals stop stalling on “no rush.”
Deals that actually close
Multithread to the decision maker, control the sales process, and bring a forecast you can stand behind.
Hear it from the AEs I’ve coached
Press play on any story, then scroll for more.
Swipe for more stories →
“It has paid off tenfold for me and helped me get to quota within 6 months of the year.”
“It just grew my confidence tenfold. I just felt like I was stepping, really stepping into my own after working with him for just a month.”
“I hadn’t closed a deal in a year, in just 3 months together we closed two new logos together. I really appreciate the 1 on 1 calls.”
“Happy EoQ! Closed a $8.5M deal… An 11-month cycle that started with a business case Touraj helped me craft the day before the meeting.”
“Thanks man - 185k on a quota of 100k for the month // 300 for quarter”
“Before I had started with the program, I think I had sold one deal… And then, since joining the program, I’ve now closed closer to a million dollars.”
“The biggest thing is the confidence when going into a meeting knowing exactly what to do, and being an advisor, not just another vendor.”
“He also helped me build 250% over my pipeline generation goal… understanding the right person to reach out to…”
“My confidence and my approach to sales has been a complete 180.”
“FYI.. closed one of the large … deals yesterday and got the PO… 256k. … I used every methodology we discussed in training to position this.”
“Since joining, I have closed over a half a million… and then I have another million in the pipeline”
“Touraj equipped me with a repeatable process that I can apply to any sales situation.”
“I don’t just hope deals close. I know how to close them.”
“I was scared to ask the curious questions, but now I don’t shy away from asking them.”
“I’m already at annual quota. So now I’m in accelerators.”
“I added 300k to the pipeline this week!”
“Re-signed my biggest client for another year with a 50% increase in budget.”
“I’m still in my ramp. I’ve closed, like, 23 grand in ARR… thanks to SWA. Super prepared, man.”
“I hit 200% and it’s my first quarter in”
“I just got back from an amazing CISO event and got the numbers of three CISOs.”
“I even feel more confident talking to my VP of Sales about my pipeline and my strategy for the year”
“The framework that Touraj created… has led to a much higher close percentage.”
“For me, it’s really been a game changer, not just in results”
“I was putting in good effort but I didn’t know where to focus to consistently hit my number and move up in my career. I’ve now been promoted, and I see a clear path forward.”
“His coaching goes beyond just sales techniques. His genuine desire to help others is effortless.”
“It will change your career.”
Individual results. These are the experiences of individual AEs, are not typical, and are not a guarantee of your results.
In their own words.
“I went from the last place on my team to #1. We closed a $5m deal together, and my manager sent a business case we put together to the entire enterprise sales team to follow as a template!”
“3 months later I have over $7M in pipeline. I feel so much more confident in my sales skills.”
“It just grew my confidence tenfold.”
I’m Touraj. I love tech sales, and I coach AEs to win at it.
I love the tech, the people, the constant innovation, and of course the commissions. Sales careers create exceptional wealth when you hone your skills, habits and mindset.
Most sellers are undertrained and lean on tools instead of skills. Everything I teach comes from the resources and frameworks I’ve built over 17 years, and we implement them in your role together. Then the AI agents help you run them every day.
I found my purpose early in helping others succeed, and I’ve helped hundreds of salespeople build rewarding careers of their own.
Before you book
Who is this for?
B2B tech Account Executives who want to fill their pipeline, run better discovery, and close more of the deals they work.
Is the playbook tailored to me?
Yes. There are no cookie-cutter playbooks. We build a personalized playbook around your role, your territory and your buyers, and work it on your real deals.
Where does the AI come in?
The frameworks I’ve built over 17 years also run as AI agents for prospecting, discovery prep, deal strategy, ROI and closing. In coaching, we put them to work on your actual deals. You can also explore them on their own in the AI Command Center for Tech Sales.
What happens on the call?
It’s a free 45-minute discovery call. We talk through your territory, pipeline and goals, and decide together whether there’s an opportunity to make a meaningful difference by working together.
Is the coaching one on one or in a group?
My coaching is one on one, built around your deals, your territory and your career goals. Space is limited.
How fast will I see results?
It depends on where you’re starting and the effort you put in. Some AEs above saw results in as little as 3 months. Results vary and nothing is guaranteed.
Does the call cost anything?
No, the discovery call is free. If coaching looks like a fit, we’ll cover the details on the call.
Ready to exceed quota?
Book a free discovery call and let’s look at your pipeline, your discovery and your deals.
Book a call